Hugo f Garcia

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Design & strategy for a more-than-human world.   All    |    Product    |    Sustainability    |    Tech   |    Architecture    |    

CHOICEHow might we create sustainable behaviour in consumers through banking apps?

YEAR:
2023
CLIENT:
MA/MSc Innovation Design Engineering
HIGHLIGHTS:
Exhibited at The Madrid Design Festival at ACDO Studio.

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Mary Poppins movie shows bankers trying to keep the children's money for investment, portraying banks as old, grey institutions only focused on making money.

Context

Our consumption is directly connected with our contribution to global warming.
The UN report on Climate change is clear: We need to do more if we want to avoid the worst effects of climate change and survive.


ResearchHow do we feel about climate change? What are our banks doing to contribute?
For user research, I created a WhatsApp group of volunteers and guided a discussion about climate change, finances, and sustainability. In the end, they had to use an online form to find their carbon footprint. Overall, there was some level of commitment to climate change, but the participants didn't feel that it was connected to their finances. Furthermore, the common belief was that being sustainable required extra money.
Benchmarking different banks or financial apps showed a lack of innovative solutions, although most organisations state a strong commitment to the climate change fight.
Analysis of my personal expenses utilising data visualisation and the Data Protection Act. This analysis helped me to understand patterns and find a space for intervention. 
The conclusion: Although some actions might require a higher contribution, there are CHOICES that are good for your finances and good for the environment.

VisionEncourage choices that are good for your finances and good for the environment.

Process
An Iterative development using JS and Figma with a system in mind.
System map sketch outlining the connections between the app, the users, the bank and the planet.
Sketches for data visualisation. The aim was to connect money and emissions in the same chart.
Sketches of the App UI
Outcome. Data visualisation, powered by AI, helps you establish sustainable financial habits and contribute to a healthier planet.







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Hugo Garcia© 2024
hugo@hugofgarcia.com
Design for a more-than-human world.